We were born out of a nostalgia for road trips.
The old fashioned kind where the family would load up the trusty Country Squire station wagon, throw a cooler in the way-back, grab the atlas and hit the road. It didn’t matter if we were headed to the mountains or the beach, the journey was always the same. It wasn’t fancy, but it was about the memories along the way.
Along the way we’d count license plates, eat sandwiches in the back seat, talk to truckers on the CB radio, make up stories, and search for roadside attractions that gave our parents a reason to stop. We took it all at 55mph, and at the end of the day we’d always find ourselves searching for a place to call it a night.
With neon aglow, advertising rooms for $19.99 a night, the hunt was on for a sign that simply read, “vacancy.” It was here that we would unload the wagon, tell stories, and climb in three to a bed.
The faint flicker and hum of the sign on the other side of the cheap motel curtains became a routine backdrop for recounting the fun of the day. Scrolling through the day’s adventure in our minds, we’d fall asleep knowing we’d do it all again tomorrow.
Gone are the days of paper maps and neon vacancy signs but they live on in our minds, driving us to offer the best possible price on destination apparel to make memories last a lifetime.
Today’s Graphics, 1980’s Prices
